For many small and medium-sized German companies, entering the market in a new country is a major challenge. Many companies often reach their limits, as the lack of market knowledge and experience, a lack of human and financial resources as well as language or cultural barriers make it difficult to open up the new market make more difficult.

 

The workshops of the German-American Business Day will through a variety of current issues stimulate exchange and offer strategic and practical ideas.

 

As part of discussions and presentations, high-ranking representatives of German companies that have already successfully entered the US market will report on their experiences, identify opportunities and industry trends and point out potential hurdles in day-to-day business.