For many small and medium-sized companies, entering the US market comes with its own set of obstacles. Many companies reach their limits because of lack of market knowledge and experience, as well as limited understanding of language and cultural barriers.

 

Companies seeking to enter the US market have many questions. Finding skilled US personnel, sending international employees to the US to work and addressing cross-cultural differences are issues many companies struggle with. A good understanding of these topics will ultimately lead to a smoother transition into the US market and increase the chances for a successful market entry.

 

The workshop "Recruiting, Hiring Employees and Training" is targeted at companies planning to enter the US market. In this workshop, representatives from German medium-sized companies will talk about how they have overcome various hurdles in US market entry, especially in the areas of personnel recruitment, hiring of employees, and intercultural issues. Expert speakers will address these topics through a panel discussion and short Q&A with the workshop participants.